This Has To Stop! - Pointless Boots!

It's time, I've had enough, I can't take it anymore, I've been too nice for too long about what is essentially a marketing and money making scheme that directly affects us as consumers.

Companies have gradually increased the frequency with which they release boots, we have gone to a release every 12 months from each brand in each silo and some companies stepping it up to even more than that, looking at you Puma.

I think that this frequency of releases is honestly too much, I think an 18 month cycle would probably be better, but that's not really my problem here. My problem is that 1 in every 2 releases is turning into something totally and utterly pointless and it has to stop.

The predator 18.1 to 19.1, the phantom GT to GT2, the Puma Ultra 1.1 to 1.2. What was the point in any of these releases, what did they actually offer the consumer or the market that is beyond what we have already got, what is the point in the update apart from a new graphics package, maybe a slight texture update. Nothing significant and in some cases nothing that actually makes the boot better and in most cases something that totally undermines the previous generation and therefore the line as a whole. As the Gaijinbootblog has said, it feels like Nike has sent the Phantom GT line out there to die.

I am tired of this nonsense, I am tired of blatant money making and marketing schemes and I will take it no more. Watch the video and let me know if you agree with me.

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