Sharp - FanLabs EURO 2012
Your passion is our innovation! We had started our EURO 2012 activation with Sharp FanLabs, a unique, never seen before insight project into football fans' behaviour that aims to discover more about European football fan culture. Are Italians and Spaniards really as emotional, and are Germans really as rational as it's always claimed? Would English fans do more than the Dutch, Polish or Croatians to ensure their favourite eleven succeed? With biometric data and surveys we found out how emotional the fans were when in came to the world´s greatest sport.