viralfootball.com

Discover the inspiration behind Canada's 2012 Kits by Umbro Canada.

Celebrating the release of his single 'Why Always Me?' with Ruff Sqwad, Tinchy Stryder has created a special tee shirt in collaboration with Umbro. This video captures Tinchy coming to Umbro's design studio in Manchester to finalise the design, alongside a very special guest - Mario Balotelli.

Headlining the Benicassim Festival in Spain, dance titans Chase & Status made the moment even more special by wearing the new England Away shirt. Some of the first people to ever wear the new shirt, Chase & Status certainly went down a storm! This fantastic video was created by Liam Underwood.

On Sunday August 8th, eight teams played in Haggerston Park in Hackney in a fives tournament organised by Boiler Room, with squads from some of the capital's finest labels and groups taking part. Not only that, but there was a be a free barbeque and music soundtracking the whole event.

The Archive Research Project is a unique collaboration betwen Umbro and acclaimed conceptual designer Aitor Throup that exemplifies movement and ergonomic design. Using iconic products from the Umbro archives, Aitor Throup has examined why they have stood the test of time, and then used his unique design techniques to create new pieces in his own style.

Ahead of their match on August 5th against Manchester United, the New York Cosmos arrived at Umbro's Dale Street studio for a Media Day. With stars Pele and Eric Cantona answering questions from the world's press, the Cosmos squad also arrived in Manchester to tell us all about what it means to play for such a team.

Commemorating the New York city blackout of July 1977, Umbro have created a special edition range of products for the New York Cosmos. The Cosmos Blackout range has been inspired by the moment that star defender Carlos Alberto Torres arrived in New York in 1977, in the midst of the blackout. In this video, Carlos' recollections of the time are brought to life in this terrific animation.

After revealing the new Manchester City home shirt last week with his band Beady Eye, singer Liam Gallagher gives us his thoughts on football and the club he loves. Liam's forthright opinions on everything from his favourite ever player to the future of Manchester City are featured, as the new home shirt goes on sale today.

Manchester City's home shirt for the 2011/12 season is something very special - here's Umbro designer David Blanch telling the full story of the ideas behind the shirt.

As he's a massive fan of Manchester City, we couldn't think of anyone better to reveal the new Manchester City home shirt than Liam Gallagher. Here, Liam and his band Beady Eye perform a special version of the City anthem Blue Moon before launching into their new single The Beat Goes On. The new MCFC home shirt, which will be worn by the team for the 2011/12 season, features a sound wave of the fans singing Blue Moon as part of the design.